vivo hopes for an upward market trend post Covid-19 recovery in Sri Lanka
(FASTNEWS | COLOMBO) – vivo, the innovative global smartphone brand is gearing up to look beyond the
impact of COVID-19 in Sri Lanka and to ensure that they join the battle to win against the global pandemic
and its economic casualties. Despite the standstill of the smartphone industry and the predicted negative sales
impact; vivo is confident that the business will continue, in a future post COVID 19. Also, the company is
utilizing this time to innovate and understand consumer’s need. As vivo is positive that post-covid 19 the
consumer need will not just survive but thrive.
“We are certain that as a committed brand, we can serve the customer demands without any hassle even
amidst the challenges we are facing due to the pandemic. We have a strong team and together with our local
partners, we will continue to thrive when the situation becomes normal,” stated Kevin Jiang, CEO, vivo
At vivo it’s always “V” (We) not “I”
As an impactful brand, vivo understands the economic casualties presented by the global pandemic and is
more than ever keen on working closely with the 350+ vivo employees and 1200+ retailers who represent the
brand, while aligning the brand to the concept of Sri Lanka Government’s efforts on #RestartSriLanka. vivo
believes that their major strengths as a rapidly growing brand in Sri Lanka are its local employees and
partners. The success of vivo post COVID-19 depends on them. Our distributors ensure that vivo devices are
available for customers at any given time; and the local employees are highly talented and dedicated being
the greatest asset so far for the young brand in Sri Lanka.
The company which entered the Sri Lankan market in 2017 had noticed an upward trend in smartphone sales
in the region. The local consumers were looking for vivo products. Considering which, the company is
constantly expanding their sales channels and after sales support services. vivo Mobile Lanka has been able
to reach out to the customer in both offline and online mediums, which has been especially helpful in
unprecedented challenges in the current market scope, whereby the brand maintains an edge over the
competition and are confident of its local potential.
Following their establishment of several flagship products in the local market, vivo currently is of the view
that now it’s the time to establish vivo as a brand that caters to the individual needs of the target audiences
and constantly aims to improve the features of a smartphone that matters the most.
“We don’t care about, whether we are No. 2, 3 or 1. What we care is the satisfaction for the four
stakeholders: Customers, retailers, shareholders and employees. It starts with satisfaction of the consumers.
Happiness of the consumer is a pre-condition. The profit or the market share is a result of doing the right
things for these four stakeholders. As a more youth centric brand, our primary audience is all these
youngsters who are looking for a trendy smartphone with cool and improved features like superior quality
camera, big battery and fast performance. Most of them are selfie-lovers and they use a lot of apps on the go
as well” added Jiang.
Since launch in 2017, vivo Mobile Lanka has launched a series of flagship smartphone models for mid and
high end segments. Our biggest key differentiator is the cutting-edge, innovative products that were
introduced to the market over the last couple of years such as V17 Pro, S1 Pro.Currently, the vivo product
ranges are very popular among the youth community in the country, a segment where the brand has a
positive potential with a satisfactory sales growth.
To address the frequently growing demand, vivo has expanded the business more than ever to reach more
customers who are scattered all across the island. vivo products are now available all over the country with a
solid network of distributors and retailers. Recently, the brand also opened up an exclusive service center in
Galle that will provide the customers the opportunity to experience premium after sales services of vivo
along with an array of other benefits.
Image 1 : Kevin Jiang, CEO, vivo Mobile Lanka.
vivo is a leading global technology company committed to creating trendsetting smart mobile products and services.
vivo has been certiﬁed in over 100 countries and regions worldwide. On the global market sphere, vivo is currently
present in over 38 markets globally and features ofﬂine retail stores in over 1,000 cities worldwide. From hardware
design and manufacture, to software development, (Android based Funtouch OS), vivo has built a complete and
sustainable ecosystem. Currently, 20,000 operators work in vivo, under four head ofﬁces in Dongguan, Shenzhen,
Nanjing, Chongqing. 3,000 engineers are working in nine R&D centers in San Diego, Shenzhen, Nanjing, Beijing,
Hangzhou, Taipei, Dongguan, Tokyo and Shanghai. The company houses ﬁve production centers in Dongguan,
Chongqing, Indonesia, India and Bangladesh