The Boy Who Learned to Fly: Usain Bolt

Over the weekend, Usain Bolt won his third straight Olympic gold medal in the men’s 100-meter dash, defending his title as “The World’s Fastest Man.”

Working with agency TBWA\Chiat\Day and Gatorade, Academy Award-winning Moonbot Studios crafted “The Boy Who Learned to Fly,” a moving mini-biography of Bolt’s upbringing in Jamaica.

Directors Limbert Fabian and Jake Wyatt imbued the project with the island nation’s sunny palette while managing to build a sense of conflict around Bolt’s rise to stardom. The deceptively simple flat-shaded look is anchored by elegant camera work, delightful transitions and masterful moments of character animation.

Video as below:

[youtube url=”https://www.youtube.com/watch?v=6b03jWW70kc” width=”560″ height=”315″]

Source : motionographer.com